Privacy Policy

At Mor Kawardha (morkawardha.com), we treat your privacy with the highest degree of care and transparency. This Privacy Policy sets out how we collect, process, and safeguard personal information in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act, India), the Information Technology Act, 2000, and applicable Indian data protection regulations.

1. Data Fiduciary Identity & Open Access Philosophy

Mor Kawardha acts as an independent Data Fiduciary for any personal data voluntarily submitted to our platform:

• Unrestricted Public Browsing: You can explore all travel guides, heritage articles, business listings, and updates completely freely without registering an account, providing an email, or logging in.
• Data Minimization: We never collect sensitive personal data such as biometric identifiers, financial credentials, passwords, or government identity cards.

2. Personal Data Voluntarily Provided & Specified Purposes

We process personal data only when you affirmatively provide it for a specific, transparent purpose:

• Business & Place Submissions (/suggest): If you list a business, craft shop, or service, we collect the proprietor or contact person's name, phone/WhatsApp number, physical shop address, category, and submitted photographs. Specified Purpose: To verify, publish, and index legitimate local commerce in our public directory for community discovery.
• Correction & Verification Reports (/suggest?type=inaccuracy): Name, phone number, and evidence of updated hours or addresses. Specified Purpose: To maintain real-time factual accuracy across our database.
• Editorial & Community Messages (/about): Name, telephone number, email address (optional), subject, and message content. Specified Purpose: To respond directly to community inquiries, feedback, or editorial suggestions.

No Data Brokering: We will never sell, lease, rent, or trade your personal contact details to advertising brokers, marketing agencies, or unsolicited telemarketers.

3. Direct Connect Privacy (Calls & WhatsApp)

Mor Kawardha provides direct communication action buttons (telephone call and WhatsApp chat links) across our Businesses and Services directories:

• Direct End-to-End Connections: When you tap to call an electrician or message a hotel on WhatsApp, your device initiates an encrypted carrier call or WhatsApp conversation directly with that provider.
• No Call Interception or Recording: Mor Kawardha does not act as a virtual switchboard, does not record conversations, does not monitor chat messages, and does not retain customer call logs.
• 0% Middleman Transaction Fees: We do not participate in billing, quotes, or fee collection between customers and service providers.

4. Technical Infrastructure & Third-Party Processors

To deliver an ultra-fast, secure, and resilient web experience across Chhattisgarh and beyond, we utilize trusted enterprise cloud infrastructure that acts under strict data processing agreements:

• Cloud Hosting & Edge Delivery (Vercel Inc.): Delivers static prerendered web pages via global edge nodes, ensuring rapid load times.
• Database & Media Storage (Supabase Inc.): Houses public directory listings, verified coordinates, and authorized business imagery with Row-Level Security (RLS) policies.
• Secure Form Submissions & Lead Management (Supabase): Stores and encrypts partner requests, corrections, and editorial desk inquiries directly in our authenticated database with Row-Level Security (RLS) protections.

5. Analytics & Usability Telemetry

We use privacy-conscious analytics tools to measure site performance, Core Web Vitals, and aggregate navigation trends:

• Google Analytics 4 (GA4): Analyzes aggregate visitor trends, top search queries, and content popularity with IP anonymization enabled.
• PostHog & Speed Insights: Monitors page load performance, broken links, and mobile layout usability to ensure smooth operation on mobile networks.

6. Google AdSense & Third-Party Advertising Cookies

Mor Kawardha partners with third-party advertising networks, including Google AdSense, to display non-intrusive advertisements that help fund our independent civic research, directory verification, and server infrastructure:

• Third-Party Cookie Usage: Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to Mor Kawardha or other websites on the Internet.
• Google Advertising & DART Cookies: Google's use of advertising cookies enables it and its partners to serve relevant ads to visitors based on their browsing patterns across the web.
• Personalized Advertising Opt-Out: Users may opt out of personalized advertising at any time by visiting Google Ads Settings. Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting AboutAds.info.
• Cookie Control in Browsers: You can choose to disable or selectively turn off third-party cookies in your browser settings, though this may affect how you interact with other sites on the web.

7. First-Party Cookies & Local Browser Storage

Mor Kawardha uses minimal first-party local browser storage strictly for essential functional utility:

• Language Preference: Remembers your chosen locale (Hindi or English) in localStorage so you don't need to toggle your language on every visit.
• Progressive Web App (PWA) Offline Cache: Caches core stylesheets, fonts, and layout assets locally in your browser cache so the platform opens instantly even with intermittent internet.

8. Data Principal Rights Under the DPDP Act, 2023

As a Data Principal under Indian law, you have enforceable statutory rights regarding any personal data associated with your identity or business:

• Right to Access & Summary: You have the right to request a summary of the personal data we hold regarding your business listing or submission.
• Right to Correction & Erasure: If you are a business proprietor, trade professional, or resident, you may request immediate correction of outdated phone numbers or complete removal (erasure) of your profile from our directory at any time.
• Right of Grievance Redressal: You have the right to readily accessible grievance redressal provided by our Data Protection & Grievance Officer.
• Right to Nominate: You may nominate an authorized individual to exercise your data rights in the event of death or incapacity.

9. Protection of Minors (Children's Privacy)

Mor Kawardha is a public civic directory intended for general audience usage. In accordance with Section 9 of the DPDP Act, 2023, we do not knowingly collect, process, or track personal data belonging to minors (individuals under 18 years of age) without verifiable parental consent. If we become aware that personal data of a minor has been submitted without consent, we will take immediate steps to delete the information.

10. Data Retention & Security Standards

Personal contact details submitted for directory listings are retained only for as long as the listing remains published and active. Communication inquiries submitted to the editorial desk are archived only as long as necessary to address the inquiry or fulfill legal compliance requirements. All web traffic is strictly encrypted using modern Transport Layer Security (HTTPS/TLS 1.3).

11. Data Protection Grievance Officer Contact

If you have any questions regarding this Privacy Policy, wish to exercise your Data Principal rights, or have a data protection grievance, please contact our designated Grievance Officer: